La Banda de Arriba (Cafayate, Salta). Strategic communication actions linking archaeologists to target audiences

Abstract

In this article, we present the outreach and science popularization actions of the archaeological research undertaken at La Banda de Arriba (Cafayate, Salta). This outreach program set-up a temporary exhibition which was characterized by the collaborative work of archaeologists, social interlocutors and the community. We saw the target audience as responsible for defining the projects parameters within a complex and dynamic scenario. A scenario full of collective and individual experiences that served to demarcate different moments, these could then be analyzed from an interdisciplinary perspective. e general objective of this article was then, to present the Cafayate Project’s first interdisciplinary experiences, experiences which generated communication between them and the target groups.